The grocer’s new store sits on the site of a former Bill’s Barbecue at North Boulevard and Myers Street.
The event is in support of the company’s new and forthcoming stores in the metro area.
Aldi and Lidi will face off in the Far West End once both stores are completed.
The event is taking place until 6:00 PM at the Hilton Garden Inn in Innsbrook.
One of the business’s first locations, on the Boulevard near West Broad Street, was the last to be razed.
The new-to-town grocer is looking to take over part of the Burlington Coat Factory on West Broad Street.
The chain hopes to capitalize on its pledge to save shoppers up to 50% versus traditional stores–while still providing high-quality food and produce–by adhering a number of cost-saving strategies.
The German discount chain is entering the Richmond market in full force, with plans for six locations.
The German chain is planning a total of seven locations around Metro Richmond.