RVA Fashion Week Returns with Short Pump Event for Second Consecutive Year

This time last year the fashionistas, models, and designers were beginning to buzz with anticipation as they awaited the third annual RVA Fashion Week.  The week takes place each year in April and night after night, the events bring out the city’s most fashionable people to wine, dine, socialize, buy and share in their fashion […] (Read more…)

February 1, 2012; 4:20 PM • by Sydney Page Lester

This time last year the fashionistas, models, and designers were beginning to buzz with anticipation as they awaited the third annual RVA Fashion Week.  The week takes place each year in April and night after night, the events bring out the city’s most fashionable people to wine, dine, socialize, buy and share in their fashion favorites.

2012 appears to be no different as plans are already in the works for events in Short Pump, Henrico County Public Schools, and downtown Richmond April 15th-21st.  Everyone from the original founders, corporate fashion stores, local boutiques, bloggers, and students are getting in on the fashion fun.

RVA Fashion Week debuted in 2009 as a way to celebrate the locals in Richmond who love fashion just as much as those to who hail from the city that never sleeps.  The original event started out small: shows in bars and nightclubs, minimal publicity, few fancy light shows, and the founders, Kearsten Feggans and Jason Primrose, just breaking even.  But for them, the reward came from doing what they loved: putting on a good show dedicated to fashion and pushing Richmond further out onto the fashion map.

Flash forward three years and RVA Fashion Week has steadily gained ground and become a much anticipated weeklong event in its own right.  2011 marked a turning point year for the group.  With sponsors such as Cox Media, Richmond Magazine, CBS 6 News and a collaborative team of committee members, there were multiple voices, monies, and creative ideas poured into the serious of events dedicated to nothing but fashion.

Of the 7 main events held in 2011, Short Pump was home to one of the most packed events – Uncorked at the Wine Loft.  The two story wine bar was packed wall to wall with live models draped in jewels, women sipping wine, and men mingling amongst the crowds.

Short Pump was also able to lay claims to one more RVA Fashion Week Event, or at least one of the main attractions: former American Idol contestant and Short Pump native Zak Resnick who returned to Richmond to participate in the Catwalk for Kids charity event.  Now a New Yorker, Zak admitted he often returns to the Short Pump area and was pleased to be able to contribute to last year’s RVA Fashion Week.

Plans for the 2012 RVA Fashion Week are already in the works as venues are being scheduled, shows lined up, and several successful model calls were held throughout the month of January.  This year promises to be even more spectacular both in the events that are available and the size of the events.  Let’s just say that RVA Fashion Week is poised to put Richmond on the fashion radar this year.  With this much progress, the city that never sleeps better keep its eye on RVA.

Keep up with all of the fashion week details, especially surrounding Short Pump’s event, soon to be announced, here on Downtown Short Pump!

February 1, 2012 4:20 PM 0