“Recalling the Belle Isle Neon Landmark”
Richmond Magazine writer extraordinaire Harry Kollatz supplies a column on the Climax Beverages sign that used to be on Belle Island. Beginning in the early 1930s, drivers on the Lee Bridge spied the sign — not so different from the Sauer’s sign on Broad Street — that read “Richmond Va. Home of Climax Beverages.” It […]
Richmond Magazine writer extraordinaire Harry Kollatz supplies a column on the Climax Beverages sign that used to be on Belle Island.
Photo courtesy of Library of Virginia
Beginning in the early 1930s, drivers on the Lee Bridge spied the sign — not so different from the Sauer’s sign on Broad Street — that read “Richmond Va. Home of Climax Beverages.” It faced the bridge and backed up against Hollywood Cemetery.
The story of how Climax came to be in the middle of the James River begins with beer and natural springs.
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