The 2010 Short Pump Black Friday Shopping Guide

To say traffic on West Broad Street is heavy at any given rush hour or mid-day on weekends would be a slight understatement to most who live and work in Short Pump. Throw in a plethora of crazy Black Friday discounts and promotions at local and chain stores alike, and you’ve got yourself a recipe […]

To say traffic on West Broad Street is heavy at any given rush hour or mid-day on weekends would be a slight understatement to most who live and work in Short Pump. Throw in a plethora of crazy Black Friday discounts and promotions at local and chain stores alike, and you’ve got yourself a recipe for gridlock.

Never fear though, we’ve compiled the most complete list of Black Friday deals you’ll find anywhere in the West End by far to help you navigate the madness.

Just don’t forget to head out armed with the proper weapons– lots of coffee and just a smidge of patience.

The deals can be found at more than just your favorite retailers, too. There are deals to be had on food and services as well. We’ve categorized them all for you.

Don’t worry, we’ll be right there with you Friday morning in all of the madness. Armed with a 3G iPad and iPhone 4, we’ll be sending live photos and HD video to Twitter and Facebook just as we did last year. Catch our traffic and crowd coverage beginning at 3:00 a.m. on our social media outlets.

Shopping & Retail Deals

Barnett’s Hallmark

  • Hallmark Holiday Roll Wrap – Buy One Roll, Get One for 99 cents.
  • Hallmark Holiday Boxed Cards – Buy One, Get One 50% OFF.
  • Hallmark Tape – 99 cents with any Hallmark Gift Wrap purchase.
  • Premium Gift Tag assortment – Special $4.99 / Regular $7.99
  • Hallmark Confections – Peppermint Bark Gift Box  – Special $9.95 / Regular $14.95
  • “The Night Before Christmas” Recordable Storybook – $10 Off with Any Purchase.  Was $29.95, Now $19.95.

Barrel Thief

Prove with a receipt that you purchased anything from anywhere on Black Friday before 10:00 a.m. and we will discount your by-the-glass wine 20%. Let the savings continue through the whole day!

Discount good Friday, November 26th only.

Ben Franklin Crafts & Frames

The first 100 customers at each store beginning at 7am will receive a mystery gift card worth at least $10, and up to $100! Plus Doorbuster deals through December 1, limited quantities.

Blue Ridge Mountain Sports

20% off everything in the store Friday, Saturday and Sunday.

By Invitation Only

Stop by and get a beautiful holiday poinsettia FREE with any purchase, while supplies last.

Receive $5 off any purchase of $50 or more, $10 off any purchase of $100 or more and 10% off any purchase of $500 or more.

Also, the first three shoppers to come in Friday and mention this listing on Downtown Short Pump will receive a $25 gift certificate good towards anything in store including invitations, stationery, Christmas cards, wedding invitations and unique gifts.

Coldwater Creek

  • All demin jeans – $39.95
  • All jewelry – 50% off
  • Select no iron shirts-  $29.95
  • “The Waterfall Vest” – $29.95


30% off storewide and free Starbucks coffee.

Gap, Gap Kids & Baby Gap

Offering 50% off all products from 5am -10am on Black Friday.  (Open at 5:00 a.m.)

50% off from 5:00 a.m. to 10:00 a.m. Short Pump is the ONLY Gap store opening at 5:00 a.m. to give customers the full five hours to shop. Restrictions apply. Can not be combined with other offers, promotions or discounts.

Ginger’s Eatz and Treatz

Ginger’s Eatz and Treatz will offer huge savings on Black Friday on everything from treats to accessories to NFL and College football gear for your pets! Store Hours are 10:00 a.m. – 8:00 p.m.


$5 “Fashion Finds” throughout the store on Friday.

Jake & Friends

It’s Festive Friday at Jake & Friends in the Short Pump Station shopping center near Trader Joe’s! Come by all day for special discounts and deals on official Life is Good merchandise!

Special discounts from 10am til noon:

  • Spend $50 = 10% discount
  • Spend $75 = 15% discount
  • Spend $100 = 20% discount
  • Spend $200 = 25% discount

Come dressed in your Life is good PJ’s all day and receive a free recycled tote! (while supplies last) All day Double Stamps on your Jake & Friends Loyality Cards, free LIG stickers and Jake tattoo’s, holiday treats and free Vintage LIG socks with a $50 purchase and much more!

Special deals also listed at


Opening one hour early at 9:00 a.m. Friday. Save 25% off everything in the store Friday, Saturday & Sunday.

Plow & Hearth

Electric stove, item #10503 ½ price. Regularly $199.95, on sale for $99.99.

Short Pump Town Center

Free Black Friday Survival Kit to first 200 Shoptopia members at guest services beginning at 8am. Kits will include coupons, samples, and $1,500 in total gift cards. If you’re not a member, you can sign up for free online.

Sunglass Hut

Take an additional 30% off all clearance sunglasses Black Friday, Saturday, and Sunday!


Kick off your holiday shopping with special savings throughout the day that include a fabulous gift with purchase, 50% off the spectacular “Circle Set in Jet,” and 50% off select ornaments. While supplies last.


Opting for Saturday deals rather than Friday – Saturday is American Express Small Business Saturday, which encourages people to shop locally. When customers register with American Express and spend $25, they will get a matching $25 credit on their Amex card.

Door prizes and giveaways will also be given out Saturday.

Urban Outfitters

Save an additional 50% off the red sticker price of all sale “doorbusters” from 5:00 a.m. to 10:00 a.m. at Urban Outfitters at Short Pump Town Center.

Services, Food & Other Deals

Candlewood Suites

Shop ’till you drop, then get a room and crash! Choose from a studio or a one-bedroom suite, where you can make the space your own for only $69. Kick back in your recliner, make a meal or nuke leftovers in your fully equipped kitchen. Or grab a snack from the Candlewood Cupboard. Stay productive with free Internet or unwind with a movie from the Lending Library.

Chick-Fil-A at Short Pump Crossing

This Friday, 11/26, open at 4:00 a.m.! Buy a breakfast meal 4:00 to 8:00 a.m. and get a coupon for a free Chick-fil-A chicken sandwich! Valid 11/26 and 11/27 and only at Chick-fil-A at Short Pump Crossing.


$19 for a voucher for one dozen gourmet cupcakes from Frostings. Friday Only. Buy in-store or online (

Quizno’s Subs

$2.99 for a small sub, chips, and drink with coupon Friday through Sunday.

Richmond SPCA

It may not be in Short Pump, but we’d be heartless not to include our furry friends awaiting adoption at the Richmond SPCA. Give a lovable cat or dog a home for the holidays, and forever.

Visit the Richmond SPCA on Black Friday when all adoption fees for dogs and cats with black coats will be discounted 50%. View a sampling of the dogs and cats awaiting your visit at

The Robins-Starr Humane Center is located at 2519 Hermitage Road and will be open for adoptions from 11:00 a.m. to 7:00 p.m. Friday.

Romp n’ Roll

Romp n’ Roll Gift Certificates make the perfect holiday gift. Rather than clothes or another toy that the child will soon outgrow, give the gift that lasts forever – early learning and play at Romp n’ Roll! And now, you can purchase Romp n’ Roll Gift Certificates securely online at

When purchasing online, gift certificates will be mailed to you within 48 hours. If you need your gift certificate sooner, please contact us to see if overnight delivery is available. Your gift certificate will arrive ready to give in a small gift bag with tissue paper!

Gift certificates can be purchased in any denomination and may be applied to the purchase of any Romp n’ Roll class, camp, party, or retail item.

Black Friday Special:  Receive a $10 bonus gift certificate with every $100 gift certificate purchase.

Whole Foods Market

Friday’s One Day Deal is 50% off Sigg Bottles (.3 to 1.5L, $15.99 to $22.99 reg. price)

Want to add anything else? Leave it in the comments below!

Information submitted by local retailers is deemed reliable but not guaranteed. Downtown Short Pump takes no responsibility for accuracy of submitted information and availability of such deals and sales may be subject to change.

Compiled by Editor Trevor Dickerson and our resident shopping diva Liz Ogren. Special thanks to Alison Brown at Richmond Bargains for a couple of additions as well.

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