Participating businesses will display a green decal with a bicycle logo in their window.
Full Press Release:
Businesses in the Bellevue neighborhood on the northside are hoping to encourage nearby residents and other Richmonders to use bicycles to shop and go out to eat. Beginning April 30, six merchants will offer discounts every Saturday to patrons who arrive by bicycle. Participating businesses will display a green decal with a bicycle logo in their window.
A Bicycle Friendly Business District is typically accessible by bicycle, has amenities like bike racks, and seeks to encourage customers to use bicycles for shopping. This can boost sales, free up car parking, and enhance neighborhood identity and quality of life.
“I heard of Bicycle Friendly Business Districts in other places and thought the commercial areas on MacArthur and Bellevue Avenues would be perfect for it,” said Jason James, a resident of Bellevue who recruited businesses for the program. “It’s a very bicycle friendly area, but some people might need a little extra incentive to get on a bicycle rather than jumping in their car.”
A map of participating merchants can be found at:
http://bitly.com/BellevueBFBD (also seen below)