Photos: Upgrades, new stores abound at Short Pump Town Center

Significant upgrades well underway at the 1.3 million square foot outdoor mall

Short Pump Town Center is currently in the midst of the biggest upgrades the open-air regional mall has seen since its opening over 10 years ago. The 1.3 million square foot center will have new amenities and over 15 new stores once renovations are complete.

The planned changes coincided with Cleveland-based developer Forest City Enterprises’ decision to sell half of its 50% stake in the mall to Australian investment firm QIC. Richmond-based Pruitt Associates retains the other half of the center’s ownership.

Short Pump’s management took suggestions from shoppers late last year as to what they wanted to see at the mall. One of the most popular requests, an outdoor farmers market, came to fruition last month.

The new stores and dining options, announced in February, are already in the works or have recently opened.

New Retail & Restaurants:

  • American Eagle Outfitters/aerie
  • Athleta
  • Cooper’s Hawk Winery & Restaurants
  • Free People
  • Gymboree
  • Justice & Brothers
  • kate spade new york
  • Madewell
  • Michael Kors
  • Oakley
  • Rock Bottom Restaurant & Brewery
  • True Religion
  • TUMI
  • Vans
  • Versona Accessories

The Apple Store has moved into a much larger space adjacent to its original location, in addition to the above list. The expanded retail store opened last month.

The upgraded mall amenities are also currently in the works, made evident by heavy equipment in the main plaza. The biggest new features will include a new outdoor elevator, another bridge spanning the plaza, a feature fireplace, and a new covered pavilion for outdoor events.

Main Plaza Construction:

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Architectural Renderings:

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Trevor Dickerson

Trevor Dickerson loves all things Richmond and manages RVANews’ West of the Boulevard and West End community sites.

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