Whole Foods to open company’s first on-site community garden

Richmond’s own Whole Foods is all set to open the chain’s first on-site community garden this Saturday. Called “a dream come true” for Whole Foods Market,” this garden will not only provide produce to be sold in-store — it also aims to be a place where residents can learn about the importance of eating locally.

The organic grocery store chain, Whole Foods Market, plans to open the company’s first on-site community garden to the public this Saturday near the Glen Allen store location in Short Pump.

“The Village Garden” took about six months to complete and will supply fresh and seasonal produce to be sold in-store and incorporated into prepared dishes and salad bar options, according to Whole Foods Market Team Leader, Joey Herndon.

“This is really a dream come true for Whole Foods Market — to have a community garden of this size and scope right here in our own back yard,” Herndon said. “Many of our stores have helped fund and build gardens in their communities, but our Short Pump store is proud to have the first on-site community garden of any Whole Foods Market in the country.”

The one acre space will offer classes and workshops on a weekly basis to teach local residents and school children about eating locally, all-natural growing practices, and living a healthier lifestyle, Herdon said. Area residents will also be able to rent plots for personal use, and a portion of the food grown in the garden will be donated to the Central Virginia Foodbank.

The garden was designed and built to be environmentally-friendly, featuring a structure and display items that were developed using existing resources, such as reclaimed wood and roof shingles made out of coffee cans.

Herdon said the garden will also feature a 21-foot long Community Table for workshops and classes paid for by San-J, a premium Japanese sauce company that will also be providing 50 educational hours for area school children and residents.

There are plans for the garden to be expanded from one acre to six acres with the help of Whole Food’s partners, Markel-Eagle Partners, LLC, which invests in and manages the West Broad Village shopping center where Whole Foods is located.

“We wanted (West Broad Village) to express a certain quality of life — both outdoors and active,” said Markel-Eagle Partners President, Stan Manoogian. “So when this conversation started about building a village garden that was an extension of that sort of lifestyle and the Whole Foods ethos, we immediately jumped on the opportunity.”

The plans to expand the garden include an extensive trail system, which will lead from the garden to a wetlands area nearby, according to Manoogian.

“We’re going to make (the wetlands area) into sort of a living laboratory for school kids to understand the importance of wetlands,” Manoogian said. “So many places will take a wetlands area and just sort of seal it off.”

Manoogian said Markel-Eagle Partners provided the land, well, and electricity to operate the garden. However, Whole Foods signed a contract with Backyard Farmer (a company that designs, builds, and maintains organic fruits and vegetable gardens, and provides educational programming to teach people how to grow their own food) to help run and operate the garden.

Sean Sheppard, who founded Backyard Farmers in 2007, said he and other company members worked with Whole Foods store team members over the past few weeks to build the garden, planting seven production beds, a fruit orchard, grape vines, and berry bushes including blueberry, blackberry, and raspberry.

According to the Whole Foods public relations team, the garden will offer produce year-round, including squash, tomatoes, peppers, and melons. The garden will also include fruit trees like hardy kiwi, fig, persimmon, pear, and plum.

Mark “Coach” Smallwood, green mission specialist and local forager for the Whole Foods Market Mid-Atlantic Region, traveled the region for new, local produce for Whole Foods to sell. Smallwood ensures the 38 stores and four facilities across six states and in Washington D.C. are recycling, composting, and donating as much as possible.

“This is part of a much larger initiative we have going on throughout the region,” Smallwood said. “We’re developing a new non-profit foundation called “Whole Grown,” and the purpose of “Whole Grown” is to make sure that we bring back this piece of our culture that we’ve lost.”

Smallwood said that people don’t know how to grow their own food anymore, and reviving knowledge is an objective for the garden’s founders and maintenance team.

“We want to teach people how to grow food,” Smallwood said. “We want to use the talent from our store to teach them how to prepare the food — when there are excesses, we want to teach people how to preserve it and we now have a Community Table, here in the garden, that we can celebrate (local growing) as well.”

For more information about the Whole Foods Market Village Garden, visit the company website or call 804-364-405.

Upcoming events

In advance of the opening, several events will be held to get the community excited and involved from a Farmers Market on June 24, featuring local vendors and live music, to a complimentary Film Screening of the movie FRESH on June 25, exposing today’s unresolved health and environmental issues.

To celebrate the grand opening of the new space on June 26, Whole Foods Market will host a Village Garden Open House inviting area residents to see the new space, enjoy complimentary garden tours, kids’ activities, live music by the Richmond Indigenous Gourd Orchestra and more.

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Erica Terrini

Erica Terrini is a contributing writer for RVANews and currently attends Virginia Commonwealth University, where she is also the executive editor for The Commonwealth Times. During her time in Richmond, she has gotten used to running around like a crazy person with a never-ending checklist in her pursuit to report the local news of a thriving, raw, and pretty fly city.

Notice: Comments that are not conducive to an interesting and thoughtful conversation may be removed at the editor’s discretion.

  1. john m on said:

    Nice to see a them doing something like this, but they’re still 15 miles from downtown. How about a Whole Foods in Manchester?

  2. Wow, what a fantastic use of an unfinished shopping center that otherwise would have sat empty! I’d call this a grand slam collaboration between Whole Foods seeing the opportunity and the developer cooperating and contributing to make it happen. Awesome!

  3. CSB on said:

    John M: Instead of a Whole Foods in Manchester, why not shop at the existing farmer’s markets? Local, organic, sustainable. Saturday pretty much everywhere, Tuesday Byrd Market, Thursday 17th Street Grower’s Market…

    Whole Foods sucks, mostly because they are too expensive, and their CEO is a crazed lunatic who thinks that businesses know what’s best for consumers and should be allowed to self-regulate.

  4. Let’s work together to do one in Los Angeles County!

  5. LMAO on said:

    John M: If you support community gardens and fresh grown local produce, why wouldn’t you actualy spend your money locally in Richmond? Like CSB says, give farmer’s markets a chance, try Ellwood Thompsons Local Market (local to RVA for over 20 years), and join local CSA’s.

    Also, unfortunately I was out in Shit Pump yesterday and had to stop by to see this thing. What really disturbs me is the quality of ground and soil that these guys are using for this garden. The whole plot of land is nothing but industrial backfill and runoff from all the construction and land manipulation done in the past few years in that area of short pump. I’m sure there’s enough fuel and oil embeded into the ground where those melons and tomatoes are growing to make you think twice. The soil is dry and the whole area smells like waste, trust me, I walked the site yesterday.

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