Mainstream closes

Aiming at the middle-of-the road in every aspect of their business seemed to mean they retained no one. With mainstream beer and too-safe food choices, it needed more to survive in that neighborhood.

Parking out front on my way to the Main Street galleries last Friday evening, I noticed Mainstream restaurant appears closed and the building for sale. Blinds are drawn, the awning is gone, and a “No Trespassing” sign is in the window next to the “For Sale By Owner” sign. A call to their number went to an unnamed voicemail.

We covered its opening just five months ago here but I can’t say I’m surprised. Aiming at the middle-of-the road in every aspect of their business seemed to mean they retained no one. With mainstream beer and too-safe food choices, it needed more to survive in that neighborhood.

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Holly Gordon

Holly Gordon spends her days working with Richmond’s hearty nonprofit community and her nights singing in a community chorus. She loves her feminist book club, and is always distracted by shiny things.

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