More promotion of Richmond Slave Trail coming?
Anedra Bourne, the city’s first-ever tourism coordinator, hopes to bring more visitors to the Richmond Slave Trail with tours and maybe a mobile telephone app. There was a Q&A with her in a recent Style Weekly, and she answered a question about the Richmond Slave Trail: The city just unveiled the signs along the Slave […]
Anedra Bourne, the city’s first-ever tourism coordinator, hopes to bring more visitors to the Richmond Slave Trail with tours and maybe a mobile telephone app.
There was a Q&A with her in a recent Style Weekly, and she answered a question about the Richmond Slave Trail:
The city just unveiled the signs along the Slave Trail [in the Shockoe and Manchester areas]. How do you get people to come and experience it?
Marketing will obviously be one opportunity there for us. But two is going to be product development. And that is one of the things I will be working on. Currently, if someone is to read an article about the Richmond Slave Trail … [they don’t know], “How can I get on the trail and take a tour?” There’s no central location currently for a visitor to be able to do that. So now that [the signs] are all installed, we’re working with some of the existing tour operators that offer tours, but we’re also going to look at ways, hopefully using some technology, to be able to allow people to guide themselves along the tour route.
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