REI Coming To West Broad Village This November

A national outdoor equipment and clothing chain is opening a store at West Broad Village in November. Recreational Equipment, Inc., known as REI, announced this morning the 26,500-square-foot store will cover two floors and offer camping, climbing, cycling, fitness, and hiking gear.  The location is the company’s first in Richmond; they have two in Northern Virginia. […]

A national outdoor equipment and clothing chain is opening a store at West Broad Village in November. Recreational Equipment, Inc., known as REI, announced this morning the 26,500-square-foot store will cover two floors and offer camping, climbing, cycling, fitness, and hiking gear.

 The location is the company’s first in Richmond; they have two in Northern Virginia. The company has stores in 28 states. The corporate headquarters are located in Kent, Washington.

The West Broad Village location will feature a full service bike shop, gear rentals, and educational programs. The retailer also offers adventure travel packages.

REI started as a cooperative for outdoor enthusiasts in 1938. The company still operates a customer co-op program that pays its members an annual refund on their purchases of about 10 percent, according to their website. Earlier this year $72.7 million was distributed to $3.7 million members.

According to KIRO news in Seattle, REI reported a $15 million profit from sales of $1.4 billion in 2008, a 65 percent drop in profit from the year before.

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Al Harris

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