RVA Deals: Special Kroger preview edition!

Our bargain-hunter extraordinaire takes us on a little tour of the soon-to-open Kroger out in Short Pump (lookin’ gooooooood) and fills us in on where we can get fruits and veggies on the cheap, soda for less than $.50, and sandwich fixings for next to nothing…

July 14, 2010; 12:00 PM • by Alison Brown

Yesterday, I attended a media preview tour of the almost-completed Kroger grocery store in Short Pump, located at the corner of Lauderdale and West Broad across from Short Pump Town Center. Its grand opening is scheduled for July 29.

The fresh produce department

Putting finishing touches on the freezer section

Store manager Alice Jones

Bigger and better is the name of the game at the new location. It measures in at almost 92,000 square feet; in comparison, the current Kroger store in Short Pump is a measly 52,000. The new store also boasts a new color palette (sophisticated earth tones, somewhat like Whole Foods), and numerous other special features catering to customers’ desires:

• A large wine section offering wine by-the-glass for sale
• “Bistro” bar with prepared foods, as well as indoor and outdoor seating
• Kiosk for placing deli meat and cheese orders
• Big produce section in the store’s interior, instead of along the wall
• Eco-friendly elements like skylights, motion sensors turning on lights in the freezer cases, and concrete floors which can be cleaned without using chemicals

The current Kroger at 11280 W Broad will be closing within days after the grand opening, and is reportedly slated to become a Hobby Lobby store.

On to the deals…

Another 10-item Mega Event sale is happening at Kroger this week, so the deals are plentiful. Items included in the sale are shown with the discounted price when you buy 10 (“wyb 10”).

Meat Top Pick

Tyson frozen breaded chicken bags $3.99 at Kroger wyb 10. Combine with $1 coupon from 6/20 SmartSource

Veggie Top Pick

Zucchini or yellow squash $.99/lb at Kroger

Fruit Top Pick

Peaches $.99/lb at Kroger

Dairy Top Pick

Kraft Singles and cheese $.99 at Kroger after wyb 10. Remember to save your Singles wrappers for “Buy One, Get One Free” tickets to Tuesday Flying Squirrels games!

Staples Top Pick

Kraft Mayo or Miracle Whip $1.69 at Kroger wyb 10. Use “$1.50 off 2” coupon from the 6/20 SmartSource insert to get them for $.94 each

Snacks & Sweets Top Pick

Quaker Quakes $.49 at Kroger wyb 10

Beverage Top Pick

Pepsi 2-L soft drinks $.49 at Kroger wyb 10

Household Top Pick

Melitta coffee filters $1.00 at Kroger wyb 10

Find more deals by accessing the stores’ weekly ads online:

• Prices valid 7/11-7/16: Kroger, Ukrop’s, Target, Walgreen’s, CVS, MARTIN’S
• Prices valid 7/14-7/20: Tom Leonard’s, Whole Foods, Fresh Market

Monthly ads online:

• Prices good for all of July: Ellwood Thompson’s, Good Foods Grocery

July 14, 2010 12:00 PM 6