The RVA Downtown Initiative
The RVA Downtown initiative is not a traditional branding campaign. The goal isn’t to coin a catchy phrase or to craft clever advertising. Instead, the focus of our efforts is to recognize the groundswell of creativity and innovation that originates…
The RVA Downtown initiative is not a traditional branding campaign. The goal isn’t to coin a catchy phrase or to craft clever advertising. Instead, the focus of our efforts is to recognize the groundswell of creativity and innovation that originates here and to build on this momentum by encouraging creativity in all aspects of the community.
This initiative does more than tell the stories of Richmond’s creativity, past, present and future.
We have created a new, open source approach that invites the entire community to participate and share. This initiative is living proof of the creativity it celebrates.
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