Sweet Frog: A Sweet & Unique Addition To Short Pump

Sweet Frog recently opened its doors in the Downtown Short Pump shopping center at the corner of Broad & Pouncey Tract. Situated next to Regal Cinemas, Sweet Frog took the place of the former Silver Time Jewelry location. It’s hard to miss with the huge inflatable rainbow and pop music coming from the speakers outside […]

June 25, 2009; 11:57 AM • by Trevor Dickerson

Sweet Frog recently opened its doors in the Downtown Short Pump shopping center at the corner of Broad & Pouncey Tract. Situated next to Regal Cinemas, Sweet Frog took the place of the former Silver Time Jewelry location. It’s hard to miss with the huge inflatable rainbow and pop music coming from the speakers outside to announce the grand opening.

The first thing you’ll notice upon walking into Sweet Frog is the bright, modern design. The lighting, chairs and tables are all reminiscent of some of the cool stuff you might find at IKEA. The walls are bright green and give the space a light, upbeat feel.

The friendly staff greeted my friends and I and directed us over to a wall filled with self-serve frozen yogurt machines. You simply grab a cup and fill it up with as little or as much frozen yogurt as you’d like. I mixed together the New York cheesecake and strawberry flavors.

After creating your mix, you can add an array of toppings at the extensive topping bar, featuring everything from fresh fruit like watermelon and pineapple chunks to sundae bar standards like sprinkles, chocolate syrup and crumbled candy bar pieces.

After adding your toppings, the cashier will weigh your tasty treat. The current price is 39 cents per ounce, bringing my cup filled with frozen yogurt and several toppings to just under $3.50; very reasonable if you ask me. Staff indicated that the current price is a grand opening promotion and will increase slightly in a few weeks.

Sweet Frog is sure to attract lots of foot traffic from movie-goers who are looking for a quick pick-me-up. The shop complements neighboring “quick eats” like A Slice of Grapevine (pizza restaurant) and Johnny Rockets (hamburger chain) who all seem to appeal to the high school and college crowds, arguably the largest demographic at the Regal theater that anchors the shopping center.

If you’re looking for a refreshingly-unique and locally-owned place to get a quick treat, check out Sweet Frog. The cheery atmosphere will bring you in, but the killer frozen yogurt will bring you back again.

June 25, 2009 11:57 AM 0