S&K Menswear’s Customer List & Intellectual Property Being Sold

Streambank will again be coming to Richmond to sell off the intellectual properties of a now defunct Short Pump-based retailer, S&K Menswear. The Massachusetts-based advisory firm helped another former Short Pump-based chain, Circuit City, sell it’s intellectual property, including trademarks and customer data. Streambank will now sell those same assets for S&K Menswear, which filed for […]

October 19, 2009; 6:44 PM • by Aaron Kremer

Streambank will again be coming to Richmond to sell off the intellectual properties of a now defunct Short Pump-based retailer, S&K Menswear. The Massachusetts-based advisory firm helped another former Short Pump-based chain, Circuit City, sell it’s intellectual property, including trademarks and customer data.

Streambank will now sell those same assets for S&K Menswear, which filed for bankruptcy protection in February. The deadline for bids is November 6.

Perhaps most valuable will be the company’s database of more than 2.5 million customers, which likely include email lists. (If that’s an accurate number, it means roughly .8 percent of the U.S. population shopped at S&K at one point)

Streambank said in a press release that it has found one buyer, the Buxbaum Group, which could pay $165,000 for the entire lot, which also includes house brands and the name S&K Menswear. That would be less than 10 cents per contact.

At its peak, S&K operated more than 230 stores in 27 states. The company was slowly losing market share when the recession hit, and then it had trouble getting financing to buy enough product for the stores.

The company’s former headquarters in Short Pump is still for sale.

October 19, 2009 6:44 PM 0