Restaurants lowering prices

From Richmond BizSense: These days restaurants are using cheaper prices as a tool to take a bite out of the recession. “It’s not just Friday’s, everybody’s doing it,” said Bill Vaughn, chief executive officer for the United Restaurant Group, which owns six T.G.I. Friday’s in the Richmond market and 32 along the East Coast. “Casual dining is […]

From Richmond BizSense:

These days restaurants are using cheaper prices as a tool to take a bite out of the recession.

“It’s not just Friday’s, everybody’s doing it,” said Bill Vaughn, chief executive officer for the United Restaurant Group, which owns six T.G.I. Friday’s in the Richmond market and 32 along the East Coast. “Casual dining is working very, very hard to drive traffic.”

In addition to Subway and Friday’s, Chili’s has reduced prices, and Quiznos is now offering a $4 footlong.

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