Shockoe Denim is now Shockoe Atelier
More than just a name change, expanding their offerings as well.
Atelier is the French word for “workshop;” in English it is used primarily for the workshop of an artist in the fine or decorative arts, where a principal master and a number of assistants, students, and apprentices worked together producing pieces released in the master’s name.
Shockoe Denim changing to Shockoe Atelier means expanding their line to include a full line of clothing not just jeans.
More details on the change from both RTD and RVA Mag. However your best bet on seeing what the change truly means is hitting up the Shockoe Atelier Instagram.
Image: Shockoe Atelier
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Richard Hayes
When Richard isn’t rounding up neighborhood news, he’s likely watching soccer or chasing down the latest and greatest craft beer.
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