ReDefine RVA gets a financial boost

Changes in the works for Cary Street gym.

From Richmond

ReDefine RVA, a gym at 2609 W. Cary St., received a five-figure investment from one of its members. Owners Alan Koger, Cyprian Yankey and Antoine Meredith are using the money to renovate and rebrand their 2-year-old concept.

“One of our clients really enjoyed the experience and decided to basically invest in us and help us grow,” Yankey said.

The unnamed investor now holds a 10 percent stake in ReDefine. With the extra funds, the gym enlisted ad firm Made Creative, based next door, to update the brand.

Hit the link at the top of the page to see what that five-figure investment means to the gym and its patrons.

Image: ReDefine RVA Facebook

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Richard Hayes

When Richard isn’t rounding up neighborhood news, he’s likely watching soccer or chasing down the latest and greatest craft beer.

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