RVA Patronage Mob sets its sight on the Richmond SPCA

A group that helps bring businesses to local stores will now help puppies and kitties!

April 18, 2013; 7:49 AM • by Nathan Cushing

The RVA Patronage Mob, a group that walks softly and carries a big wallet in the name of supporting local businesses, will help the cash registers ring at the Richmond SPCA this weekend.

The RVA Patronage Mob targeted the animal shelter and veterinary clinic after the SPCA was publicly voted onto a list of top ten businesses Richmonders wanted to see supported. The animal shelter was then randomly chosen as the winning location in a recent drawing.

This Saturday, the Mob wants people to visit the nonprofit animal shelter’s gift shop sometime during its operating hours of 11:00 AM – 6:00 PM.

“We’re extremely excited about the opportunity,” said Abby Waller, Retail and Procurement Manager at the Richmond SPCA. She said the animal shelter is hoping to see a big increase in gift shop sales, which help fund the care given to orphaned pets.

“We’d love to double the business we see on a typical Saturday,” Waller said. “We’d also love to see an increase in visits to the adoption center.”

The gift shop carries leashes, collars, beds, and toys, along with Richmond SPCA car magnets and stickers. The first 25 customers on Saturday will receive a free RVA pet-lover magnet, along with $5 from C&F Bank. Also, there will be a raffle to win one of five $25 gift cards to Dot’s Back Inn. Raffle tickets are $2, with money going directly to the Richmond SPCA.

RVA Patronage Mob takes place on Saturday, April 20th