Kroger donates $15,000 to FeedMore

It’s some serious money for the local anti-hunger nonprofit.

August 28, 2013; 6:48 AM • by RVANews staff

Kroger’s Mid-Atlantic division donated nearly $15,000 to FeedMore today. The donation comes days ahead of Hunger Action Month, a nationwide initiative that encourages the public to assist their local communities to alleviate hunger.

Here’s the release:

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It’s back to school season in Central Virginia and every Friday thousands of children head home with FeedMore’s “backpacks” that provide children and families with balanced meals. To support this effort, Kroger Mid-Atlantic will donate the nearly $15,000 raised from its “Bringing Hope to the Table” campaign directly towards the nonprofit’s Backpack Program.

An annual fundraiser, Bringing Hope to the Table is a national campaign that raised $3 million for Feeding America this year. From the total funds raised, Kroger local markets were allocated funds based on the division’s percentage of total sales. Funds are raised as a joint effort between Kroger, its vendors and its customers. In 2012, Kroger’s Bringing Hope to the Table provided the equivalent of 200 million meals.

“We’re headed into Hunger Action Month, and the kids are going back to school. From our perspective, it’s the perfect time to raise awareness about hunger, provide balanced meals and stock the shelves at our local food bank,” said Tim Lillibridge, Kroger Mid-Atlantic District Manager. “Partnering with local food banks is important to Kroger and making sure children receive balanced meal is important to the community. For us, it’s a natural tie in, and it’s the right thing to do.”

Hunger Action Month is when the Feeding America nationwide network of food banks unites to urge individuals to take action in their communities, soliciting donations that will help end hunger in America.

The Central Virginia Food Bank is part of the Feeding America network of food banks.