RVA Deals

Get the goods on Good Foods Grocery in our continuing series profiling deals and programs at local stores. And find out where you can score veggies, Gatorade, pizza, and deodorant FOR FREE!

Like the store from last week’s savings profile, Good Foods Grocery is a locally-owned natural foods retailer, opened in 1985 and with two Richmond locations.

I had the opportunity to get the Good Foods scoop from president/owner Donnie Caffery. He was quick to caution me that Good Foods’s primary mission is fostering good nutrition and healthy lifestyles, and as such, doesn’t seek to attract “bargain” grocery shoppers with rock-bottom prices.

But that doesn’t mean it doesn’t offer good deals to frugal natural food shoppers.

Monthly Sales – Denoted by yellow shelf tags. Like Ellwood Thompson’s, Good Foods sale schedule is monthly. Check the Monthly Sales Flyer online to see some of the January offerings, with many more available in store. For example, this month 32oz Rice Dream ricemilk is $2.69, and Applegate Farms natural chicken pot pies are $2.99.

“Bullet” Sales – Look for the green tags. These are super-low prices on limited quantities, on sale ’til they run out. Bullet sales are unadvertised and don’t follow any schedule; visiting the store is the only way to find out about them.

Coupons – Good Foods doesn’t double them, but it does accept manufacturer’s coupons

Case Discounts – Save ten to fifteen percent on orders by the case

Bulk Buys – Mr. Caffery’s voice lit up when discussing the wonderful possibilities afforded by all the “naked” food arrayed in the bulk bins. Items like rolled oats and granola are a bargain over buying pre-packaged.

Every Day Values – Like $5.99 gallons of Murray’s Apple Juice, an all natural, cloudy juice made in Roanoke.

Advantage Card Rewards – A unique twist on loyalty card use, shoppers with a Good Foods Grocery Advantage Card accumulate 1 point for every dollar spent. Points can be redeemed for a number of reward options, including discounts at neighboring retailers, free supplements, or Good Foods gift certificates.


3062 Stony Point Road
Stony Point Shopping Center
Richmond, Virginia 23235-2349
Phone: (804) 320-6767

1312 Gaskins Road
Gayton Crossing Shopping Center
Richmond, Virginia 23238-4919
Phone: (804) 740-3518

Now, on to this week’s best deals around town…

Both Ukrop’s and Kroger are running “10 for $10” sales this week (ie: lots of items for $1, and you don’t actually have to buy 10). The following four items are $1 each at Kroger, but you can get them for FREE if you have the right coupons:

  • Bird’s Eye Steamfresh frozen vegetables ($.50 coupon from 1/10 SmartSource insert). Bird’s Eye frozen veggies also $1 at Ukrop’s this week, making them free after double coupon today only.
  • Gatorade G2 ($.50 coupon from 1/10 SmartSource insert)
  • Tony’s Crispy Crust frozen pizza ($.50 coupon from 12/13 SmartSource insert)
  • Suave deodorant ($.50 coupon from 10/25 Red Plum insert)

Meat Top Pick

Pork tenderloins $2.88/lb at Ukrop’s

Veggie Top Pick

10-lb value bags of russet potatoes are $1.99 at Kroger this week, 3-lb bags of Naturally Preferred organic potatoes $2.

Fruit Top Pick

Avocados $.88 at Kroger

Dairy Top Pick

Eggland’s Best dozen eggs $1.99 at Ukrop’s. Use $.35 coupon from 11/1 SmartSource insert.

Staples Top Pick

Pepperidge Farm whole grain breads are $2.49 at Kroger. Most of the loaves I saw had $1 off coupons attached, or there was a $.50 coupon in Sunday’s paper, to make the final price $1.49.

Snacks & Sweets Top Pick

Aunt Jemima frozen waffles $1 at Ukrop’s

Beverage Top Pick

V8 Vegetable juice and V-Fusion juice $2.49 at Kroger. There were coupons for both in the 1/3 SmartSource.

Household Top Pick

Seventh Generation toilet paper 12-pk $7.99 at Good Foods Grocery. Sign up on Seventh Generation’s website to be able to print $1 off coupons. Cottonelle 12 double roll packages are $5.49 at Kroger, and there were $.50 off coupons in the 12/13 SmartSource.

Find more deals by accessing the stores’ weekly ads online:

Monthly ads online:

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Alison Brown

Check out more of Alison’s stellar cost-cutting tricks and tips over at Richmond Bargains or follow her on Twitter. Your wallet is sure to thank you.

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