Preorders for RVA license plate begin
RVA all day, baby!
Update #1 — December 24, 2013; 8:19 AM
The proposed RVA license plates (see below) will not be a revenue-sharing plate, and will therefore not raise money for any fund or organization.
“It is a non-revenue generating license plate,” said Lucy Meade of Venture Richmond, backers of the license plate, in an email to RVANews. “The $10 or $20 fee goes to DMV and the $1 processing fee goes to Venture Richmond to cover the Paypal and credit card fees.”
Typical revenue-sharing plates (PDF) cost $25 annually (more for personalized plates), with $15 of that cost going toward a specific cause the plate was designed for.
According to the DMV, these plates raised approximately $3.5 million1 for local organizations and funds last year.The top-selling revenue-sharing plate was the Friends of the Chesapeake Bay, which raised over $291,000 for bay restoration projects. Breast Cancer Awareness followed with $155,000 for breast cancer education, along with Kids First, also with $155,000, for programs through the Family & Children’s Trust Fund of Virginia.
In order for the RVA license plates to become available state-wide, 350 pre-orders must be accepted before the DMV approves them.
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Original — December 19, 2013
The first step in allowing Virginians to fasten RVA license plates to their cars began today as the City and Venture Richmond began accepting pre-orders of RVA-branded license-plates.
At least 350 plates must be pre-sold before the City and Venture Richmond can submit a proposal to the DMV. After receiving the design, the DMV can take up to nine months to approve the design and begin production of the plates.
Each RVA plate costs $10 annually, or $20 for personalized plate characters or a transfer of existing ones. To preorder a plate, users should visit the RVA license plate website where they’ll be directed to fill out and submit an application.
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Footnotes
- $37 million have been raised by these plates since 1992, when the General Assembly approved their use. ↩
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Notice: Comments that are not conducive to an interesting and thoughtful conversation may be removed at the editor’s discretion.
this is going to piss off some people to know end.
Is this a revenue sharing plate?
Great idea for #RVA – Less Talk. More Do. I am IN 100% – Way to go Venture Richmond & the City of Richmond – I look forward to promoting this to all of my networks – Submitting my application now …
Paul,
Ha! I think I knwo exactly who you’re referring to! too funny!
Let’s see…what other group appropriated a popular symbol to express their own unholy marriage of corporate and political power, maligning any opposition, pretending to have complete grassroots support, while threatening to destroy historic areas in the name of ‘progress’…
If this is to be a revenue sharing plate, where will the money go? I have a license plate to support a non-profit I believe in, I’d love to know if this is supporting a worthy cause.
I don’t get it. People who never would have voted for Mitt Romney are openly cheering for Venture Richmond, a gaggle of vainglorious corporate sharks whose core competencies might be good for job growth, but are just too self-serving to be effective for city planning. Here’s what a Venture Richmond representative said at the last District Baseball meeting:
“The Shockoe Bottom area is as safe as any Walmart parking lot”, and that a goal of the project was to make the whole area around the train shed more “family friendly”. He said it was the kind of project that was going to “provide money for our schools”, and allow “us” to live in the “type of neighborhoods we like”. He specifically mentioned Dave and Busters and other large chain establishments as businesses he wants to come to the Shockoe area. I heard the guy was one of the Ukrops, but I’m not sure.
His vision of what a great downtown is might be a lot different from yours. And now the mayor is emulating the highly successful Venture Richmond model of municipal negotiation – the model where they demand to be exempted from laws other people have to follow or there will be no Folk Festival. The mayor wants Dwight C. Jones stadium built on Salmonsky’s land no matter what, and dammit he wants it NOW. Or there will be no development of any kind anywhere in the city.
Just buy the damn plate in the name of civic pride and quit dragging politics into the discussion.
What, no one’s going to gripe about the turquoise?
Yes, this would be a revenue-sharing plate. I would suspect the money’s going to VentureRichmond, which is not exactly a needy cause. Their website seems to make no mention of where the money is going to. An explanation is needed. Secondly, I’m not sure what is so “offensive” or “off-topic” enough to merit hiding the comments. Seems unnecessary.
This plate is in fact non revenue sharing, that’s why it’s only 10 or 20 bucks. Revenue sharing plates are more expensive. It sounds like a sinister “corporporate conspiracy” to fund VDOT through vehicle registration and spread a little civic pride, lookout everyone! Venture Richmond an the city are controlling our minds with fluoridated water!
Scott, I’m going to consider this my Christmas present from you.
Happy Holidays
I stand corrected- good follow up-
The city is better off if the government sector, residents, the business sector, and the city’s artists are all in balance. Venture Richmond is composed of people from the business sector, and the nature of the business sector is productize and commercialize everything they touch. Venture Richmond used to simply help organize volunteer efforts and was a partnership with all the communications outlets in town – the television stations, the radio stations, and all the websites including rvanews.com.
Now Venture Richmond is active in politics, helping the mayor to move specific political agendas, especially those that give Venture’s businesses economic advantage over other businesses that don’t have a quasi-civic organization to work through. Venture Richmond is enforcing message discipline and using marketing techniques to advance their agenda, and all those RVA stickers and this license plate is part of that message advancement. It’s not evil or even unethical, it’s just the nature of the business sector.
It sort of is a conspiracy, because there are people making it happen willfully. But really their nature to do things this way – streamline decision-making, control the message. What’s good for businesses in a city isn’t necessarily good for the people of city or its government, especially in the long run. If you don’t start thinking about what they do and try and balance it, a lot of good things will be ruined.
I like these comments and think they should be unhidden for the world to see. It’s a nice balance of your typical RVA comment squad beotching about all things “corporate” and growth oriented…and a bunch of realists that are just like whatever if you dont like it dont buy it….and hell i like the folk festival so whoever is responsible keep doing exactly what you’re doing. And what would a good RVA comment thread be without big scott burger chiming in with some unsopported typical over-used biased political statement? Good stuff here, folks.
Now I’d like to read more discussion on the color and design of these plates….
Merry Christmas all (you too scott).
Well put, Mike.
I can’t say I’m crazy about this design. Put a picture of the skyline in the background and the City motto, One City, Our city. a little color would be nice.