Other possible headline: Paradigm shifting to closed.
Richmond BizSense.com has word of a fan retailer throwing in the towel.
Meanwhile in the Fan, retail and consignment shop Paradigm will close down its storefront at 1301 W. Main St. by May 1 as it plans to move its operations online.
“Richmond is such a big pond and I was too little of a fish to make it, really,” said owner Lynsi Montgomery.
The change comes just weeks after Montgomery rebranded her store to Paradigm in attempt to attract more customers. It first launched in 2012 as Pieces.
“The market is flooded with consignment shops,” Montgomery said. “If I was to do it again I would specialize in men’s, women’s or kid’s clothes.”
Image: Paradigm Facebook