West Broad Village getting some sweet competition

Water ice and frozen custard business joins Sweet Frog, Sweet Spot Candy and Frostings Bake Shop

May 9, 2014; 10:17 AM • by Trevor Dickerson

The West Broad Village area is about to get some competition in the sweets market. Ray’s Italian Water Ice & Frozen Custard, a longtime West End favorite, is moving into the neighborhood, Richmond BizSense reports.

The center already has a Sweet Frog, Frostings Bake Shop, Sweet Spot Candy nearby.

From BizSense:

The new store will give owners Paulette and Rob Lamb, and their son Zach, two locations within three miles of each other around the Short Pump market. It also puts them within a mile of some competition: a Sweet Frog at 11301 W. Broad St. and a Frostings Bake Shop at 11331 W. Broad St.

The Lambs opened their first Ray’s in 2005 at 3039 Lauderdale Drive, not far from Short Pump Town Center. In 2007, they opened a location to the east at the Westland Shopping Center.

Then, in 2012, the West Broad Village spot became available and the Lambs felt it was too good to pass up.

“I like the concept of the neighborhood: the mixed use, the residents and the convenience of everything,” Paulette Lamb said.