Sugar Shack Donuts on track for hearty regional expansion in 2015

Owner Ian Kelley announces the location of a new West End shop, along with plans for a handful of regional locations around Virginia and in Maryland.

Update #1 — December 1, 2014; 1:07 PM

Sugar Shack’s West End location, at 1501 North Parham Road, opened its doors this morning, Monday, December 1st.

The new location, in a former Shell gas station near Regency Square Mall, mimics the character and design of the original location on North Lombardy Street.

The Parham Road location is open daily from 6:30 AM – 9:00 PM.

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Original — August 15, 2014

Sugar Shack Donuts is on track for rapid expansion with three new announced locations, including one in the West End. Owner Ian Kelley has now announced the location of their West End, near Regency Square Mall. The shop will open at 1501 North Parham Road, inside a vacant Shell gas station.

He currently owns shops on Lombardy near Jackson Ward, on East Main Street in the downtown financial district, and is currently renovating a space in Manchester.

Kelly also announced the company’s new ‘Donut & Espresso truck’ will operate at the site of the new location while renovations will made.

“We should be beginning construction in the next two weeks an plan to open December 1st,” Kelley said about the West End location in an email to RVANews. “This location will feature all the same design elements of Lombardy street, all the same donuts, coffees, and menu items.”

David McRae, manager at Sugar Shack’s original location on Lombardy, will be the general manager for day to day operations. Kelley says several other Lombardy staff members will make the move to the Regency area shop to assure product and brand consistency.

“Just like our first two shops, this new shop will have hand built bars and pallet walls that I’ll personally install again. We intend it to feel identical to the original in all aspects.”

Kelley plans to open a Midlothian location next March near the intersection of Midlothian Turnpike and Woolridge Road. Construction will begin in September and should take approximately five months to complete.

Following the new Richmond locations, Kelley has his eye on regional expansion.

An Alexandria location will open later this year and include a speakeasy, a concept Kelley said he’s kicked around with entrepreneur Rob Krupicka, who will own the new Northern Virginia location.

“Aside from these three confirmed new locations, I’m working on expansion deals in Norfolk, Charlottesville, and Baltimore that all should open in 2015,” Kelley said.

Each new location will donate a half a percent of sales to a local charity of the respective location’s choice and will be encouraged to continue to participate in as many local charity and community events as reasonably possible.

Photo by: Anne-Aurelia Lewis

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Trevor Dickerson

Trevor Dickerson loves all things Richmond and manages RVANews’ West of the Boulevard and West End community sites.

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