Selling an Idea: Using Marketing for Good
These days you cannot open a magazine or turn on the TV without hearing about environmentally-friendly products. Unfortunately it is at times difficult to discern which products are actually green and which ones are “green-washed” in an attempt to increase public appeal and sales. Please join us as we investigate the new age […]
These days you cannot open a magazine or turn on the TV without hearing about environmentally-friendly products. Unfortunately it is at times difficult to discern which products are actually green and which ones are “green-washed” in an attempt to increase public appeal and sales. Please join us as we investigate the new age of green marketing and discuss ways in which advertising can be used for the promotion of social and environmental causes. Guest speaker Yoohie Kim from the Martin Agency will be present to discuss her work with Al Gore’s “We Campaign” (www.wecansolveit.org). Following Yoohie’s presentation we will discuss as a group whether using our consumer society to market ideas is an effective and ethical way to bring about environmental change.
You are cordially invited to join us for conversations on the Back Porch, Monday evenings at GlobeHopper coffee house. GlobeHopper, located at 2100 E Main Street, is home to a weekly forum of open issue-based community discussions. Back Porch moderates multi-media discussions based on social topics of social-interest. Gathering begins at 6:30pm, multi-media discussion begins promptly at 7:00pm.
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