RVA Donut Wars: Duck Donuts opening shop at Willow Lawn this fall
Small donut chain with Outer Banks roots will turn up the heat on the RVA donut wars this fall.
A small donut chain with Outer Banks roots, who announced the opening of their first Richmond location earlier this year, will open its doors this fall in The Shops at Willow Lawn.
Duck Donuts is currently building out a 1,479 square foot location near the plaza next to Tropical Smoothie Cafe and plans to open later this year, according to the shopping center’s management company, Federal Realty.
The franchise originated in the village of Duck on the northern beaches of the Outer Banks and prides itself on warm, fresh, made to order donuts alongside unparalleled customer service. 
“We chose to bring Duck Donuts to the Richmond market because of the interest that’s been expressed by our consumers on social media and through our website,” said Keith Exton, franchise owner of the Richmond location. “Willow Lawn stood out as a great location for our first store due to the proximity of the shopping center to downtown Richmond as well as the West End.”
The donut chain has four locations on the Outer Banks (Corolla, Duck, Kill Devil Hills and Kitty Hawk) and later franchised its first two locations in Virginia Beach and Williamsburg, respectively.
File photo/Trevor Dickerson
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Trevor Dickerson
Trevor Dickerson loves all things Richmond and manages RVANews’ West of the Boulevard and West End community sites.
Notice: Comments that are not conducive to an interesting and thoughtful conversation may be removed at the editor’s discretion.
Why not build downtown on Broad Street then. Willow lawn is not downtown.
definitely proximate to the west end… no where near downtown, but no big deal.
It is a big deal. We need to fill all those empty store fronts. But you and the other nimbys don’t want anything.
So they’re expecting people to drive past Sugar Shack and all the way to Willow Lawn? I can’t drive past Sugar Shack without going in even on days I *don’t* want donuts.
You will forget about Sugar Shack once you put that duck in your mouth… wait that doesn’t sound good. But seriously, best doughnuts I’ve ever had.
I have duck donuts at college. Even the hot ones are soggy. blah
Go try Goin Bananas on Three Chopt, They have recently added donuts just like the ones that Duck has but its much better. They have much more toppings than Duck.