Richmond-based sweetFrog sold to local private equity firm

The froyo chain, which started with a single location in Short Pump in 2009, now has 348 stores internationally.

February 2, 2015; 11:00 AM • by Trevor Dickerson

Richmond-based sweetFrog, a frozen yogurt chain with roots in Short Pump, has been sold to local private equity firm Boxwood Capital Partners, the chain announced Monday morning.

Once a small froyo shop that started in 2009, sweetFrog now has 348 locations around the United States, the UK, the Dominican Republic, and will soon have locations in Egypt and the UAE. The first location, which is still in operation, is in the Downtown Short Pump shopping complex, next to Regal Cinemas.

Founder Derek Cha will still be involved in the company and will retain ownership in 15 locations, making him sweetFrog’s biggest franchisee. “We welcome Boxwood Capital Partners’ further investment in sweetFrog and look forward to collaborating with them in the future,” Cha said in a news release.

Boxwood has owned a minority stake in the company since 2012.

Photo: Sweet Frog Carytown

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Trevor Dickerson

Trevor Dickerson loves all things Richmond and manages RVANews’ West of the Boulevard and West End community sites.

February 2, 2015 11:00 AM · in , , and more 0

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