Matera on advertising/marketing desperation
Among her pursuits Mariane Matera publishes the blog, Why the Richmond Times-Dispatch is Dying. Matera has knocked around in the local publishing scene for some time as a writer, editor and publisher, herself. There was a period when she had a couple of Back Page opinion pieces in STYLE Weekly every month, or so it seemed. […]
Among her pursuits Mariane Matera publishes the blog, Why the Richmond Times-Dispatch is Dying.
Matera has knocked around in the local publishing scene for some time as a writer, editor and publisher, herself. There was a period when she had a couple of Back Page opinion pieces in STYLE Weekly every month, or so it seemed. The Richmond Music Journal (click here for RMJ blog) was Matera’s monthly that covered the local bands and clubs scene in the 1990s.
So, Mariane has been around the block and knows a thing or two about the inky side of publishing and advertising. Her coverage of an advertising panel discussion at a Thursday marketing forum is both entertaining and revealing of the way it is, today, for people who ultimately depend on ad revenue for their pay checks.
The biggest commotion at the AMA Richmond panel discussion today was when Jason Roop, editor of Style, asked Scott Christino, retail and national manager of the Times-Dispatch, about where Brick drew the line between subjectivity and ads disguised as news. The audience, previously subdued, went into a low, humming buzz, mostly whispering “What’s Brick?” We’ll get to that later.
The panel was Christino, (T-D Guy), Aaron Kremer, youthful owner of richmondbizsense.com (Web Guy), Don Richards, vp and gm of Channel 12 (TV Guy), Roop (Style Guy), and Bob Willoughby, general manager of Cox Radio (Radio Guy).
Click here to read Matera’s lively reportage, “Advertising vs. News Smackdown.”
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