Carri Collection

Carri Collection wants to help start a change by converting your everyday purchases into acts of kindness.

April 11, 2014; 7:19 AM • by RVANews staff

WHAT DOES YOUR START-UP BUSINESS DO?

Carri Collection is a for-profit company with a social mission. We focus on improving lives in communities as our customers enjoy our products. These goals are important to us, and we reach them together with you. Giving back is half of Carri. We want to help start a change by converting your everyday purchases into acts of kindness. We are committed to making products that you will be proud to use and that will be useful to our beneficiaries. Every time Carri sells one backpack, another backpack is given to a non-profit organization right here in the USA.

We recognize that backpacks are essential to the education all U.S. children deserve. But even as backpacks become more of a school necessity each year, too many U.S. children can’t afford backpacks, school supplies, clothing, and even food.

But understanding and awareness creates the drive to change the status quo. Backpacks are just the beginning. We intend to expand the collection to offer unique items made by USA Moms, handicap citizens, autistic students and the like and also expanding our non-profit list of receivers.

HOW DID YOUR VENTURE START?

Carri conceived in April 2013 by founder and CEO Lynette Musick, who was inspired by TOMS Shoes, the California-based shoe company that gives back to people in need through sales of its shoes worldwide. TOMS’ business model provided a much greater incentive than just making a profit. Once Lynette recognized that this model was uncommon, she proposed the idea for Carri to her son, Tolson, who also felt a strong desire to help others and wanted to incorporate this into his future career endeavors.

HOW WILL YOU USE THE $10,000 CASH PRIZE TO HELP YOUR START-UP?

We will use it for product development and web design fees.

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