Bella Rosa Bridal says it could no longer compete with the prices offered by online retailers.
The Bella Rosa Bridal and Special Occasions salon is closing.
The salon began its liquidation sale Thursday and owner Heather Harton expects to close the 7,500-square-foot shop early next year.
Harton, owner of the salon since 2005, said her shop will sell all its dresses for brides, bridesmaids and brides’ mothers — as well as jewelry, shoes, accessories and wear for grooms and prom-goers.
The shop briefly expanded with a second location in Charlottesville, which later closed. The store was named one of the 50 Best Independent Bridal Salons in the country by Brides magazine in 2011.