VMFA digital outreach initiative doubles fundraising goal through matching grant

ArtShare has raised $1.2 million, the museum announced Thursday.

ARTshare, VMFA’s digital outreach initiative that seeks to share the museum’s collection to new audiences through digital platforms, has reached a new milestone, it was announced Thursday. Museum donors raised more than $600,000 for the campaign, which triggered a matching grant from the Mary Morton Parsons Foundation, bringing the total amount raised to $1.2 million.

The program is a multiyear initiative to expand opportunities for digital learning and outreach at VMFA through innovative tools that enhance the gallery experience and extend it beyond the museum’s walls.

The program’s goals, according to the VMFA:

  • Digitize VMFA’s extensive cultural assets, making high-resolution images of our 33,000 objects and related archival materials freely available to alInterpret our encyclopedic permanent collection through a mobile app, revamped website, in-gallery interactives, and an ever-expanding suite of digital educational resources
  • Integrate arts learning into preK-12 classrooms throughout Virginia by offering teachers resources related to math, history, geography, science, literature and world languages rooted in the museum’s collection
  • Empower all visitors to explore the world-class collections for which VMFA has become known, finding their own connections and inspiration

You can learn more about the initiative and make a tax-deductible donation online here.

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Trevor Dickerson

Trevor Dickerson loves all things Richmond and manages RVANews’ West of the Boulevard and West End community sites.

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