Disney’s Broadway hit continues to dazzle audiences, and the recent run has set box office records at the Landmark Theater. Just how many people came to see the production, and how much money it will leave in Richmond’s wallet
With four performances still remaining, the four-week run of Disney’s The Lion King has already broken the Landmark Theater box office record for a Broadway engagement. When the show ends this Sunday, it will have grossed over $5.5 million and performed for over 93,000 people.
“We are so proud to share the experience of this groundbreaking production with audiences in Richmond, and to entertain so many first-time and regular theatergoers,” said Jack Eldon, Vice President, Domestic, Disney Theatrical Productions in a statement. “We are overwhelmed by the enduring response to the show and thank all of Central Virginia for an incredible engagement.”
It is estimated that the Broadway production will generate $19.5 million in economic benefits to the city, including hotels, restaurants, parking, and businesses patronized by audience members and production staff.
“The Lion King brought us incredibly talented creative artists and actors, and a team that worked hard to maintain the highest theatrical standards,” says Steve Traxler, President, Chicago-based Jam Theatricals, the presenting company for Broadway In Richmond, “and the patrons and our loyal Broadway In Richmond subscribers showed their thanks by supporting this blockbuster engagement and making it a success.”
Since its Broadway premiere in November 1997, The Lion King has had nineteen worldwide productions that have been seen by more than 63 million people and grossed over $4.7 billion. The seventh longest-running musical in Broadway history won six 1998 Tony Awards, including Best Musical, Best Costume Design, and Best Choreography.