The Byrd Theatre Foundation unveils longterm strategic vision

Theatre aims to offer the “broadest possible public access to exceptional cinematic experiences.”

July 7, 2015; 9:36 AM • by Trevor Dickerson

We’ve recently brought you coverage of the Byrd Theatre’s projector woes and some short term plans. And now today, the Byrd Theatre Foundation has unveiled a longterm strategic vision surrounding goals for restoration and direction of the theatre.

From the Foundation:

In August of 2014, the Byrd Theatre Foundation Board of Directors began a quest to redefine the future of the Byrd Theatre.

A Strategic Planning subcommittee was drafted. Floricane, a Richmond leader in organizational strategy, was engaged to facilitate the planning process. Community input among donors, patrons and leaders was sought out across varied overlapping industries and verticals.

In late May, the board of directors adopted the presented strategic plan to address both current and future patron needs, through six areas of focus.

Today, we submit to you the framework of our Strategic Plan, including a new mission and vision for the Foundation that focus on restoration of the Theatre as well as programming that showcases the big screen that is the Byrd’s signature offering.

The Byrd Theatre Foundation is honored to present the strategic plan that guides this exciting vision for the Byrd Theatre: To elevate its landmark position among American theaters as a Center for Film that continues to provide the broadest possible public access to exceptional cinematic experiences.

This plan outlines our objectives and the actions we are taking over the next 18 months— with your support and encouragement—to restore and preserve the historic theater in the heart of Richmond’s vital Carytown retail district and reposition the theater for ongoing success.

We designed the plan to ensure the building and the business are sound and sustainable, and that we are growing a community of supporters that take full advantage of the Byrd Theatre’s unique qualities. At a time when the film industry is being redefined by changing technologies and social patterns, we have the opportunity to position the theater more firmly as a destination, a community resource, and a center for great films and exceptional cinematic experiences.

The Foundation will work to create the appropriate balance of historic architecture and space, to deliver great programming and exceptional customer experiences, and to build strong community partnerships. From film festivals and special screenings to second-run and midnight movies, from movie-themed events to private parties, from historic tours to educational talks, the Byrd’s capacity to engage, educate, and entertain the community is limitless.