Comments on: New start-up’s mission: Doing good all the time http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067 Sometimes, I get a good feeling. Thu, 09 Feb 2012 15:14:01 -0500 hourly 1 http://wordpress.org/?v=3.3.1 By: Melissa http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-13080 Melissa Thu, 19 Nov 2009 01:37:17 +0000 http://rvanews.com/?p=23067#comment-13080 I work downtown and would love to have a place like this to eat. I don't like to eat mass-produced meat, so my choices are limited (though I love Cafe Ole, JoJo's pizza, the Christopher's carts, and the veg sub at Quizno's). This place sounds ideal. I'm hoping there will be some organic versions of mass-appeal foods, and some cheap options, to appeal to all of my coworkers. But mostly I'm excited to have a place serving what I want to eat! Keep us posted on the opening. I work downtown and would love to have a place like this to eat. I don’t like to eat mass-produced meat, so my choices are limited (though I love Cafe Ole, JoJo’s pizza, the Christopher’s carts, and the veg sub at Quizno’s). This place sounds ideal.

I’m hoping there will be some organic versions of mass-appeal foods, and some cheap options, to appeal to all of my coworkers. But mostly I’m excited to have a place serving what I want to eat! Keep us posted on the opening.

]]> By: John O'Neill, Thinkhaus http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-13009 John O'Neill, Thinkhaus Thu, 12 Nov 2009 22:57:36 +0000 http://rvanews.com/?p=23067#comment-13009 Jason and Jeff After speaking with Kathleen Richardson and learning about her marketing expertise and the research that went into the development of the cafe I have no doubt that she has a better chance of achieving success. One of the things that will be in Urban Farmhouse's favor is its "Chipotle Mexican Grill" like format for serving its food. I can easily see it becoming a hot spot for lunch for the people that work in the downtown/Shockoe Slip area. I hope that other organic restaurants and cafes will follow. America has a big health problem on its hands. A lot of it deals with the way people eat. Jason and Jeff

After speaking with Kathleen Richardson and learning about her marketing expertise and the research that went into the development of the cafe I have no doubt that she has a better chance of achieving success.

One of the things that will be in Urban Farmhouse’s favor is its
“Chipotle Mexican Grill” like format for serving its food. I can easily
see it becoming a hot spot for lunch for the people that work in the downtown/Shockoe Slip area.

I hope that other organic restaurants and cafes will follow. America has a big health problem on its hands. A lot of it deals with the way people eat.

]]> By: Jeff E. http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-13000 Jeff E. Thu, 12 Nov 2009 15:09:26 +0000 http://rvanews.com/?p=23067#comment-13000 I think Relish's problem was location. Compared to other Slip restaurants, they weren't in an area heavily traveled by office workers which I'm assuming they were trying to appeal to. They had no street presence either. Sounds like this place is in a far more prominent location and I definitely believe in their mission statement. Too bad Christina set a negative tone on this discussion from the get go. Being socially conscience isn't limited to vegetarians and vegans anymore. Look at farmers like Joel Salatin of Polyface Farms. His methods are quite sustainable. I think Relish’s problem was location. Compared to other Slip restaurants, they weren’t in an area heavily traveled by office workers which I’m assuming they were trying to appeal to. They had no street presence either. Sounds like this place is in a far more prominent location and I definitely believe in their mission statement. Too bad Christina set a negative tone on this discussion from the get go. Being socially conscience isn’t limited to vegetarians and vegans anymore. Look at farmers like Joel Salatin of Polyface Farms. His methods are quite sustainable.

]]> By: mattwhite http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12996 mattwhite Thu, 12 Nov 2009 06:21:30 +0000 http://rvanews.com/?p=23067#comment-12996 steak steak

]]> By: Jason G. http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12994 Jason G. Thu, 12 Nov 2009 03:27:28 +0000 http://rvanews.com/?p=23067#comment-12994 The thing that leaves me scratching my head is how this concept fits into the overall climate of Shockoe Slip. Relish was down there, sticking out like a sore thumb while providing excellent natural food selections, and they eventually went under. Will people interested in local/organic wade into the aristrocrats' watering hole playground for ethical eats? Or will Urban Farmhouse cash in on the marketing hype of the eco/green/locavore feeding frenzy? Despite my cynicism, I'm eager to have a peek at the place. BTW: Whenever I blog/tweet about a restaurant's forcasted opening date, it's delayed repeatedly. Be glad this writer didn't jinx the Urban Farmhouse. Now, t The thing that leaves me scratching my head is how this concept fits into the overall climate of Shockoe Slip. Relish was down there, sticking out like a sore thumb while providing excellent natural food selections, and they eventually went under. Will people interested in local/organic wade into the aristrocrats’ watering hole playground for ethical eats? Or will Urban Farmhouse cash in on the marketing hype of the eco/green/locavore feeding frenzy? Despite my cynicism, I’m eager to have a peek at the place.

BTW: Whenever I blog/tweet about a restaurant’s forcasted opening date, it’s delayed repeatedly. Be glad this writer didn’t jinx the Urban Farmhouse.

Now, t

]]> By: John O'Neill, Thinkhaus http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12991 John O'Neill, Thinkhaus Wed, 11 Nov 2009 22:27:44 +0000 http://rvanews.com/?p=23067#comment-12991 Christina I understand your concern. As a socially conscious graphic design professional I believe that designers and marketers do have to be mindful of how the imagery that we develop for our clients may be perceived by the public. We have the duty to not only serve our clients but to assure that the public is not offended by what we design, but rather is educated on the important issues of our day. I believe the designer did a wonderful job illustrating the true nature of the benefits of buying local organic foods. Christina

I understand your concern. As a socially conscious graphic design professional I believe that designers and marketers do have to be mindful of how the imagery that we develop for our clients may be perceived by the public. We have the duty to not only serve our clients but to assure that the public is not offended by what we design, but rather is educated on the important issues of our day.

I believe the designer did a wonderful job illustrating the true nature of the benefits of buying local organic foods.

]]> By: Slip http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12990 Slip Wed, 11 Nov 2009 22:16:32 +0000 http://rvanews.com/?p=23067#comment-12990 How about posting the menu or at least sample menu items on the website? How about posting the menu or at least sample menu items on the website?

]]> By: Valerie Catrow http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12989 Valerie Catrow Wed, 11 Nov 2009 20:08:21 +0000 http://rvanews.com/?p=23067#comment-12989 No official opening date as of yet. As soon as we know, we'll pass it along. No official opening date as of yet. As soon as we know, we’ll pass it along.

]]> By: Shockoe http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12988 Shockoe Wed, 11 Nov 2009 20:02:55 +0000 http://rvanews.com/?p=23067#comment-12988 When is it opening? I'm loving all these fluff pieces (i love organic food!), but come on- give us some real information that I didn't already read in Richmond Magazine. A better story- Urban Farmhouse's expected opening keeps getting pushed back. Here's why... When is it opening? I’m loving all these fluff pieces (i love organic food!), but come on- give us some real information that I didn’t already read in Richmond Magazine.

A better story- Urban Farmhouse’s expected opening keeps getting pushed back. Here’s why…

]]> By: Duron Chavis http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12987 Duron Chavis Wed, 11 Nov 2009 19:44:39 +0000 http://rvanews.com/?p=23067#comment-12987 I applaud Urban Farmhouse for putting social change on the forefront of their agenda. It is an honorable mission especially in the current economic climate. The logo is fine because as we know a great many people are still meat eaters and I do not think that organic farmers only sell vegetables, a great many market free range chickens, beef and goats raise free of growth hormones and steroids that many large factories do. The organic movement is diverse and they are definitely free to maneuver into this market as they see fit in order reach the core demographic they seek to cultivate. It would do well for those of us non-meaters or meat -eaters to support them in their cause to foster a healthier society...one bite at a time. I applaud Urban Farmhouse for putting social change on the forefront of their agenda. It is an honorable mission especially in the current economic climate. The logo is fine because as we know a great many people are still meat eaters and I do not think that organic farmers only sell vegetables, a great many market free range chickens, beef and goats raise free of growth hormones and steroids that many large factories do. The organic movement is diverse and they are definitely free to maneuver into this market as they see fit in order reach the core demographic they seek to cultivate. It would do well for those of us non-meaters or meat -eaters to support them in their cause to foster a healthier society…one bite at a time.

]]> By: kate http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12986 kate Wed, 11 Nov 2009 19:12:11 +0000 http://rvanews.com/?p=23067#comment-12986 Christina: There is more than one way to work TOWARD a more just and sustainable world. VWAs (Vegans with Attitude) don't help much with anger, violence, and self-righteousness. You may be more highly evolved than we mere mortals, and you may be 100% right in the long run. A more effective way to deliver your message may be Truth with Compassion. I know some wonderful school children in South Richmond who could use some help with getting three nutritious meals a day and could benefit from your health and well being, vis a vis improving their reading skills. I'd love for you to get involved with helping them. It might help put the rooster logo in perspective. Christina:
There is more than one way to work TOWARD a more just and sustainable world. VWAs (Vegans with Attitude) don’t help much with anger, violence, and self-righteousness. You may be more highly evolved than we mere mortals, and you may be 100% right in the long run. A more effective way to deliver your message may be Truth with Compassion.
I know some wonderful school children in South Richmond who could use some help with getting three nutritious meals a day and could benefit from your health and well being, vis a vis improving their reading skills. I’d love for you to get involved with helping them.
It might help put the rooster logo in perspective.

]]> By: Christina http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12985 Christina Wed, 11 Nov 2009 17:55:44 +0000 http://rvanews.com/?p=23067#comment-12985 Sorry, yes, I should have said Rooster. I know it's "just a logo" but as someone who's in marketing, a logo should be streamlined with your mission. It's what represents you and if it's a good logo, it's what is often thought of more so than the product at times. This venture sounds great and I wish them the best. While the thought was probably one of the 'farm', there are many other images that could be chosen instead and with their interesting business name, there are some creative options there. As a vegetarian, the one that's shown here is bothersome and unfriendly, which discourages me to shop/dine there. And yes, a meat free diet is much more healthy and is proven as such. (Protein can be obtained from a variety of healthy sources and ones that are better for you.) A meat free lifestyle is a conscience one that demands less of our natural resources which causes less of an impact on the environment, it does not support corporate agribusiness, but obviously supports animal rights. For example, next time you eat a stake, consider that it takes 1500 gallons of water to create a 1lb piece of meat. The most important action that anyone who is truly concerned about the environment can do is to stop eating meat as well as fish and dairy. Sorry, yes, I should have said Rooster. I know it’s “just a logo” but as someone who’s in marketing, a logo should be streamlined with your mission. It’s what represents you and if it’s a good logo, it’s what is often thought of more so than the product at times. This venture sounds great and I wish them the best. While the thought was probably one of the ‘farm’, there are many other images that could be chosen instead and with their interesting business name, there are some creative options there. As a vegetarian, the one that’s shown here is bothersome and unfriendly, which discourages me to shop/dine there.

And yes, a meat free diet is much more healthy and is proven as such. (Protein can be obtained from a variety of healthy sources and ones that are better for you.) A meat free lifestyle is a conscience one that demands less of our natural resources which causes less of an impact on the environment, it does not support corporate agribusiness, but obviously supports animal rights. For example, next time you eat a stake, consider that it takes 1500 gallons of water to create a 1lb piece of meat. The most important action that anyone who is truly concerned about the environment can do is to stop eating meat as well as fish and dairy.

]]> By: Oliver http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12983 Oliver Wed, 11 Nov 2009 16:08:01 +0000 http://rvanews.com/?p=23067#comment-12983 Christina - How can you honestly say that eating meat is not healthy?! Especially when referencing an article about a upstart retail business. Christina – How can you honestly say that eating meat is not healthy?! Especially when referencing an article about a upstart retail business.

]]> By: Will http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12982 Will Wed, 11 Nov 2009 16:07:53 +0000 http://rvanews.com/?p=23067#comment-12982 @ Christina : I believe the chicken (actually, rooster) logo is intended to represent the "farmhouse" aspect of the concept. That said, they may very well be serving meat, and you raise some good points, but saying they shouldn't use a rooster as a logo device for a farmhouse restaurant seems a bit silly. @ Christina : I believe the chicken (actually, rooster) logo is intended to represent the “farmhouse” aspect of the concept. That said, they may very well be serving meat, and you raise some good points, but saying they shouldn’t use a rooster as a logo device for a farmhouse restaurant seems a bit silly.

]]> By: Charles http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12981 Charles Wed, 11 Nov 2009 15:54:39 +0000 http://rvanews.com/?p=23067#comment-12981 chrisnta: maybe they are attempting to user a familiar icon of a farm, the chicken. it's assumed this chicken is alive and well - what we don't see is a roasted chicken breast / wing. or any kinda anthropomorphic image of a happy chicken. i agree that many may not see it this way and another logo might of been more appropriate and maybe even a head of lettuce or a garden-esq type drawing chrisnta: maybe they are attempting to user a familiar icon of a farm, the chicken. it’s assumed this chicken is alive and well – what we don’t see is a roasted chicken breast / wing. or any kinda anthropomorphic image of a happy chicken.

i agree that many may not see it this way and another logo might of been more appropriate and maybe even a head of lettuce or a garden-esq type drawing

]]> By: Christina http://rvanews.com/features/new-start-ups-mission-doing-good-all-the-time/23067#comment-12979 Christina Wed, 11 Nov 2009 15:31:11 +0000 http://rvanews.com/?p=23067#comment-12979 If the Urban Farmhouse really wants to promote a socially conscience lifestyle, they need to make this apparent in their marketing. Using an image of a chicken (or any other animal) as their logo does not mesh with their philosophy. Eating meat is not healthy nor sustainable, and eating poultry is not a more healthy option over other red meat. Free range or not. If the Urban Farmhouse really wants to promote a socially conscience lifestyle, they need to make this apparent in their marketing. Using an image of a chicken (or any other animal) as their logo does not mesh with their philosophy. Eating meat is not healthy nor sustainable, and eating poultry is not a more healthy option over other red meat. Free range or not.

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