Give Richmond the Byrd

J H I, a Richmond- based creative services company, is spearheading a fundraising effort to raise money for the historic Byrd Theatre in Carytown by selling this T-shirt at the Watermelon Festival this Sunday, August 9…

Gotta love a good play on words… especially one that benefits a beloved Richmond landmark.

J H I, a Richmond- based creative services company, is spearheading a fundraising effort to raise money for the historic Byrd Theatre in Carytown by selling this T-shirt at the Watermelon Festival this Sunday, August 8:

T-shirts are $15 and will be available for purchase in the lobby of the Byrd Theatre between 10am and 6pm the day of the festival. Thanks to local sponsor Target Marketing, all proceeds (yes, 100%) will go directly to the Byrd Foundation.

For those interested in purchasing a t-shirt in advance of the festival or who will be unable to attend but would like to support the theatre, please contact J H I directly to purchase a shirt by calling, 804-340-5200.

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Valerie Catrow

Valerie Catrow is managing editor of RVAFamily. When she’s not oversharing her parenting struggles and successes, you can find her raising a preschool-aged boy and watching 90s television shows.

14 comments on Give Richmond the Byrd

  1. Nice one!

  2. Love the slogan and the logo! Will be calling to order. Great idea for a great cause.

  3. Oh my gosh! I remember walking to the Byrd on Saturday mornings for the 10:00 show for a quarter! And Eddie Weaver playing the organ as it came out of the floor ~ what great memories!!! I want to go back!!!

  4. MD resident on said:

    that’s awesome! what a great slogan. hope they don’t sell out too soon.

  5. Blake on said:

    Forgive my ignorance, but why is the byrd foundation in need of funding? New or existing programs? Other than I fantastic t-shirt, I’m curious what my money would be going towards.

  6. Here’s a blurb from their website to help answer that question, Blake:

    In order to make certain the Byrd remains Richmond’s Grand Movie Palace for another 80 years and beyond, the Byrd Theatre Foundation, a not-for-profit 501© 3 entity, was formed and arranged to purchase the building.

    To restore and preserve the Byrd while continuing to offer diverse educational, cultural, and entertainment opportunities to our community, we need your donations.

    And a couple of weeks ago the Byrd was vandalized and suffered $1200 worth of damage.

  7. Huh? on said:

    If “giving someone the bird” means giving them the middle finger, and if giving someone the middle finger is derogatory, then why would someone want to give Richmond the “middle finger” by giving them them the Byrd Theater when they’re actually trying to support Richmond by revitalizing the theater?

    Sure, it may garner the younger crowd and those who like irreverence, but it certainly isn’t the most logical slogan, and therefore really undercuts the message it’s trying to convey.

  8. Richmond native on said:

    I agree with “Huh?” I personally feel that this slogan is very inappropriate regardless of the way Byrd is spelled. It implies the derogatory message and I feel is inappropriate for the respresentation of such a well-respected Richmond landmark. I personnally will not be buying one because of this. I will, however, consider a donation of the same amount directly to the Byrd Theatre. I hope the next time the Byrd Theatre needs to raise money that they turn down any offers such as this.

  9. Citizen Tom on said:

    I am a Byrd patron also and not a prude, but I am not too happy with the slogan. The design is fine. I will continue giving money to the Byrd and not buying a t-shirt.

    On the other hand maybe lots of others think it is funny. I do hope they sell out.

  10. Well, even if you don’t agree with the T-shirt, I think it’s great that you’re still willing to contribute!

  11. Citizen Matthew on said:

    I couldn’t be more disappointed. As a long time supporter of the Byrd I feel the message is nasty and inconsiderate of the 35,000+ children in festival attendance. Especially in a bad economy, my money is obviously better spent elsewhere if they feel this is the way to draw attention to a landmark of our city. Why is a church supporting this is the real question? Shame on you guys. The Central Virginia Foodbank will be accepting $10 donations that both gets you a great Watermelon themed shirt, enters you in a contest to win $1000 in restaurant certificates and every penny goes directly to hunger. Now that’s a t-shirt!

  12. I plan to buy one.

  13. Laura Parrish on said:

    It was great to hear that you sold so many t-shirts that they were SOLD OUT at The Byrd. They had a few left at Plan 9, and I got one there! The t-shirt was a great idea! Why don’t you sell posters of the old Bill Nelson art, for those who don’t like the t-shirt?

    PS It’s just an expression, people. Take offense or don’t take offense, it’s your choice. “No, sir, I do not bite my thumb at you, sir, but I bite my thumb, sir.”

  14. BOPST on said:

    great shirt. I hope some of the money raised goes to putting in new seats. As it is now, it’s like sitting on a clenched fist…

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